Writing an about page that won’t turn customers away
If your ideal customer is anything like me, the first page they will visit after landing at your site will be your “About” page. And if you are anything like me, it is the page you will find hardest to write.
These days, customers are looking for the person (or people) behind the business. They want to feel a connection, to place their trust in you and then hopefully hit the “buy now” button – or at least contact you. The last thing you need is an about page that sends potential customers running.
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Given it has been more than two months since my last post, you might think I had disappeared off the face of the earth. Not quite. I have been writing my own web content.
I was pretty busy with work, then out of the country for a few weeks. And now, my brand new site (coming soon – when my damn copywriter finalises it!) is taking up all my free time
While writing the copy, I have been focusing on the five things that are key when it comes to web content (apart from tasty SEO juice).
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