7 things I learnt at Big Digital Adelaide

Posted by blackadmin on Jun 9, 2016 in Blogging, Business, copywriting, marketing, SEO, Social media | 0 comments

It doesn’t happen often, but over the past couple of days, I have ventured out of my home-office cave and headed into the Big Smoke for the inaugural Big Digital Adelaide Conference, held right here at the Science Exchange (pictured) in the city of churches.

Avoiding the piranhas: social media crisis strategies

Posted by blackadmin on Nov 12, 2014 in Social media | 0 comments

Here’s the thing about social media – when it’s all going your way, it’s fantastic. It feels like you – and your biz – are surrounded by a personal cheer squad.

But when it goes wrong – as it often does – it’s a whole other ball game. Just ask the farmers behind Fleurieu Milk and Yogurt Company, who are probably ruing the day they jumped on the social media bandwagon without robust social media crisis strategies in place.

How to weather a social media storm – just say sorry

Posted by blackadmin on Jun 11, 2014 in public relations, Social media, Uncategorized | 2 comments