7 things I learnt at Big Digital Adelaide
It doesn’t happen often, but over the past couple of days, I have ventured out of my home-office cave and headed into the Big Smoke for the inaugural Big Digital Adelaide Conference, held right here at the Science Exchange (pictured) in the city of churches.
Read MoreB in my bonnet: Top 10 branding tips
Every where I go on Facebook, there seems to be small and micros business people asking opinions on a selection of logos to brand their business. It drives me nuts – the opinions of random strangers on Facebook mean nothing when it comes to your branding.
Sure, you might have “designed” a logo but a brand is so much more than a logo. And the other mistake they often make is not considering how this “logo” will translate across different platforms – print, web, social media, signage, uniforms and more. None of these should be developed in isolation.
Read MoreBrochure Copy v Web Copy: same, same but different
As an Australian copywriter, one of the most common questions I field from potential clients is whether I can write their brochure copy and then they can just cut and paste that on to their website (or vice versa).
It seems there is a misconception out that that all copy is equal. But it is not.
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