Why referral marketing is the best marketing
As a freelancer, one of the best ways of marketing your business is through referral marketing relationships with complementary services or products. The key here is to do your research and make sure you partner with like-minded people.
As a freelance writer – business writing, copywriting and the odd journalistic article – I often work closely with designers, web developers, trademark lawyers, internet marketers, social media marketers and so on. Sometimes, a client will come to me with no idea where to start and I need to be able to help them in a broader way than my talents allow.
Read MoreIs your business tragedy-proof?
Last week, the inconceivable happened to a copywriter colleague of mine when her husband suddenly and unexpectedly died. So instead of spending her week finalising client copy, chauffeuring her kids around town and writing her next YA novel, she was choosing caskets, planning a funeral and writing a eulogy.
For the most part, her clients were incredibly supportive and understanding. But there were still deadlines to be met.
Read MoreWhy a freelancer needs a cheer squad
It’s been nearly five years since I quit the rat race to start freelance copywriting and, while I have no intention of going back to working for The Man, I gotta admit, the life of a freelancer can be lonely at times. Your clients are often interstate (or even overseas), your “team” of contractors is virtual, and sometimes you spend hours talking to no-one but the cats.
Read MoreTrusting Terry and other great copywriting clients
In my last post, I went on a bit of a rant about red-flag copywriting clients and how to avoid them. So I thought it was only fair to give some props to the good – and great – clients out there.
Thankfully, these characters make up the bulk of the people I deal with on a daily basis. I have been quite busy with them of late (hence two months since you last heard from me!), and I thank each and everyone of them.
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