Small business content – you get what you pay for
So, I woke up this morning to news that yet another start-up is basing its business model on delivering cheap small business content online.
Sigh. Many people already think writing (or any other creative pursuit) is “easy” and that, unlike everyone else in the world, for some reason we don’t need money to survive, just a passion for our art. And when you can buy a generic and unique blog post online for a measly $50 or $60, this just perpetuates this myth.
5 simple web content tips
Given it has been more than two months since my last post, you might think I had disappeared off the face of the earth. Not quite. I have been writing my own web content.
I was pretty busy with work, then out of the country for a few weeks. And now, my brand new site (coming soon – when my damn copywriter finalises it!) is taking up all my free time
While writing the copy, I have been focusing on the five things that are key when it comes to web content (apart from tasty SEO juice).
Read More3 reasons copywriting is not just about spelling and grammar
I admit it. I make mistakes in my writing. The first draft often has typos, spelling errors and incorrect punctuation. And let me tell you, people LOVE telling a writer they have made a mistake.
In my defence, it is not easy to proofread your own work (which is why I recommend that with large jobs, clients also hire a proofreader, or proofread in-house).
But more than that – being a good copywriter does not always mean being a spelling and grammar guru.
Read MoreTrusting Terry and other great copywriting clients
In my last post, I went on a bit of a rant about red-flag copywriting clients and how to avoid them. So I thought it was only fair to give some props to the good – and great – clients out there.
Thankfully, these characters make up the bulk of the people I deal with on a daily basis. I have been quite busy with them of late (hence two months since you last heard from me!), and I thank each and everyone of them.
Read MoreWhen good copywriting goes bad – five copywriting devils and how to deal with them
The life of a freelance copywriter is, for the most part, extremely satisfying. Once the business gets established, you get to choose your own hours, the projects you want to work on, and the clients you want to work with.
There is no boss to ask for approval if you want to have lunch with a friend, hit the beach for an hour, or attend your kids’ sports days.
But it does have its downsides – from writers block to embarrassing typos, uncertain clients, ego-deflating edits and the tedium of writing the same thing over an over and over again.
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