B in my bonnet: Top 10 branding tips
Every where I go on Facebook, there seems to be small and micros business people asking opinions on a selection of logos to brand their business. It drives me nuts – the opinions of random strangers on Facebook mean nothing when it comes to your branding.
Sure, you might have “designed” a logo but a brand is so much more than a logo. And the other mistake they often make is not considering how this “logo” will translate across different platforms – print, web, social media, signage, uniforms and more. None of these should be developed in isolation.
Read MoreBrochure Copy v Web Copy: same, same but different
As an Australian copywriter, one of the most common questions I field from potential clients is whether I can write their brochure copy and then they can just cut and paste that on to their website (or vice versa).
It seems there is a misconception out that that all copy is equal. But it is not.
Read MoreSmall business content – you get what you pay for
So, I woke up this morning to news that yet another start-up is basing its business model on delivering cheap small business content online.
Sigh. Many people already think writing (or any other creative pursuit) is “easy” and that, unlike everyone else in the world, for some reason we don’t need money to survive, just a passion for our art. And when you can buy a generic and unique blog post online for a measly $50 or $60, this just perpetuates this myth.
Trusting Terry and other great copywriting clients
In my last post, I went on a bit of a rant about red-flag copywriting clients and how to avoid them. So I thought it was only fair to give some props to the good – and great – clients out there.
Thankfully, these characters make up the bulk of the people I deal with on a daily basis. I have been quite busy with them of late (hence two months since you last heard from me!), and I thank each and everyone of them.
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