Why referral marketing is the best marketing
As a freelancer, one of the best ways of marketing your business is through referral marketing relationships with complementary services or products. The key here is to do your research and make sure you partner with like-minded people.
As a freelance writer – business writing, copywriting and the odd journalistic article – I often work closely with designers, web developers, trademark lawyers, internet marketers, social media marketers and so on. Sometimes, a client will come to me with no idea where to start and I need to be able to help them in a broader way than my talents allow.
Read MoreIs your business tragedy-proof?
Last week, the inconceivable happened to a copywriter colleague of mine when her husband suddenly and unexpectedly died. So instead of spending her week finalising client copy, chauffeuring her kids around town and writing her next YA novel, she was choosing caskets, planning a funeral and writing a eulogy.
For the most part, her clients were incredibly supportive and understanding. But there were still deadlines to be met.
Read MoreAnnual reports in Australia: A missed opportunity?
Last week, KPMG International released a 44-page report based on a survey of business reporting conducted with 270 listed companies across the globe, including 15 in Australia.
The report (which I have read so you don’t have to) has some good and bad news for local companies.
First the good news. You can all pat your self on the back for managing to cut the average report size down to 155 pages, down from a global average of 204. (The French average sits at a whopping 304 pages). About 42 percent of the content of annual reports worldwide is the financial statements, which sit at an average of 70 pages in Australia.
Read More7 things I learnt at Big Digital Adelaide
It doesn’t happen often, but over the past couple of days, I have ventured out of my home-office cave and headed into the Big Smoke for the inaugural Big Digital Adelaide Conference, held right here at the Science Exchange (pictured) in the city of churches.
Read MoreWhy a freelancer needs a cheer squad
It’s been nearly five years since I quit the rat race to start freelance copywriting and, while I have no intention of going back to working for The Man, I gotta admit, the life of a freelancer can be lonely at times. Your clients are often interstate (or even overseas), your “team” of contractors is virtual, and sometimes you spend hours talking to no-one but the cats.
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