4 reasons good marketing content is an asset not an expense
Like most business people, you probably see your content – web, flyers, e-newsletters, social media etc – as a necessary overhead. And when you put your annual budget together, your marketing is listed as a cost code under “expenses”.
But things are not that clear cut – and if you consider your marketing content as an expense, you are missing the point (tax man notwithstanding).
From a practical consideration a business asset is defined as something a business owns that delivers ongoing results (like plant and machinery, or computer hardware) while an expense is something incurred in order to generate revenue (lease payments, utility bills etc). So,on the face of it, it does seem that marketing content is an expense.
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