Annual reports in Australia: A missed opportunity?
Last week, KPMG International released a 44-page report based on a survey of business reporting conducted with 270 listed companies across the globe, including 15 in Australia.
The report (which I have read so you don’t have to) has some good and bad news for local companies.
First the good news. You can all pat your self on the back for managing to cut the average report size down to 155 pages, down from a global average of 204. (The French average sits at a whopping 304 pages). About 42 percent of the content of annual reports worldwide is the financial statements, which sit at an average of 70 pages in Australia.
Read MoreAnnual report project management: it’s all about the schedule
Last blog post, I wrote about how crucial planning is when you are developing your company’s annual report. So now you have your plan in place, what next?
One of the most important things to remember when it comes to preparing an annual report is that while on the face of it, it seems to be a role that the communications team can tackle, it really needs a project manager skilled in bringing together competing interests for the greater good.
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