Three reasons why you need a business voice

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If you have ever breathed in the gas from a helium balloon and then spoken (and, let’s face it, who hasn’t?), you will know how weird and jarring it is to hear a different voice than the one you are used to.

It’s the same with your business “voice” – if it is not consistent, it can be very jarring to your audience. A bit like you whole organisation has sucked on that balloon.

Your business voice is a major ingredient in your marketing success – it’s about the words you use and how you use them and it can make or break your business.

Here’s why:

1: It’s unique and authentic: You want people to remember your business, right? Just like you can identify a person through their voice, you should be able to identify a business by their business “voice”. A strong and consistent voice will help your business stand out from its competitors.

2. It helps build relationships: Just like you wouldn’t go on a second date with a person who you did not “gel” with, you would not do business with an organisation that didn’t seem to be on the same wavelength. This is extra important for business-to-business services (such as Black Coffee Communication), because a large part of the success of a project is based on the communication and relationship between the client and the service provider. So having a strong business voice can weed out the clients who would be better suited to someone else.

3. It can help internal morale: If all your employees are aware of company “voice”, it helps them understand how they fit within the organisation, and present a united front to customers. In bigger organisations, it can be very difficult to get everyone in sync. This is where small and medium organisations are at an advantage – right from their recruitment. And a strong, united business voice means that not only will customers hear the unity, so will your people.

Your business voice needs to transfer across web content, In blogs, correspondence, email, conversations, marketing material, social media and more. And it needs to speak to your target audience.

I try with Black Coffee Communication to keep my business voice chatty, but authoritative – do I hit the mark? And how about you, what’s your business voice?

Till next time,

Nicole