Annual reports in Australia: A missed opportunity?

Posted by blackadmin on Jun 15, 2016 in annual reports, Business | 2 comments

Last week, KPMG International released a 44-page report based on a survey of business reporting conducted with 270 listed companies across the globe, including 15 in Australia.

The report (which I have read so you don’t have to) has some good and bad news for local companies.

First the good news. You can all pat your self on the back for managing to cut the average report size down to 155 pages, down from a global average of 204. (The French average sits at a whopping 304 pages). About 42 percent of the content of annual reports worldwide is the financial statements, which sit at an average of 70 pages in Australia.

7 things I learnt at Big Digital Adelaide

Posted by blackadmin on Jun 9, 2016 in Blogging, Business, copywriting, marketing, SEO, Social media | 0 comments

It doesn’t happen often, but over the past couple of days, I have ventured out of my home-office cave and headed into the Big Smoke for the inaugural Big Digital Adelaide Conference, held right here at the Science Exchange (pictured) in the city of churches.

Rock your media interview with these six tips

Posted by blackadmin on May 24, 2016 in Uncategorized | 0 comments

So, you have sent the perfect press release, and the media is now interested in you and your biz, and wants to interview you. It’s pretty exciting, right? Until you realise that: The. Media. Wants. To. Interview. You.

The excitement soon turns to anxiety. But you need to remember the media – in all its forms – is not really the bad guy. And unless you have done something dodgy (or work in politics) they are unlikely to give you a hard time.

Top tips to get your press release noticed

Posted by blackadmin on Apr 16, 2016 in Uncategorized | 0 comments

I am often asked how to get your press release noticed and guarantee press coverage and my answer is always “can’t be done”.

What you can do, however, is shorten the odds by:

1. Making your press release interesting and engaging; and

2. Targeting it to the right place.

Why a freelancer needs a cheer squad

Posted by blackadmin on Mar 17, 2016 in Business, copywriting, Freelancing | 11 comments

It’s been nearly five years since I quit the rat race to start freelance copywriting and, while I have no intention of going back to working for The Man, I gotta admit, the life of a freelancer can be lonely at times. Your clients are often interstate (or even overseas), your “team” of contractors is virtual, and sometimes you spend hours talking to no-one but the cats.