Why referral marketing is the best marketing
As a freelancer, one of the best ways of marketing your business is through referral marketing relationships with complementary services or products. The key here is to do your research and make sure you partner with like-minded people.
As a freelance writer – business writing, copywriting and the odd journalistic article – I often work closely with designers, web developers, trademark lawyers, internet marketers, social media marketers and so on. Sometimes, a client will come to me with no idea where to start and I need to be able to help them in a broader way than my talents allow.
Read MoreWhat is a copywriter?
Every now and then, when I am talking to my mum, she mentions an old family friend who has asked after me. And, without fail, the conversation drifts into my working life, whereby mum will mutter something about writing, and clients and websites. Then, in the retelling of the conversation to me, she will ask:
What do you actually do?
Read MoreIs your business tragedy-proof?
Last week, the inconceivable happened to a copywriter colleague of mine when her husband suddenly and unexpectedly died. So instead of spending her week finalising client copy, chauffeuring her kids around town and writing her next YA novel, she was choosing caskets, planning a funeral and writing a eulogy.
For the most part, her clients were incredibly supportive and understanding. But there were still deadlines to be met.
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